Identity
Logo, wordmark, colour and type, tested at the sizes you will actually use — favicon, signage, invoice.
- Logo
- Colour
- Type
Service 05 of 05 — Branding & design
Look like the company you are becoming.
Identity, interface and launch material for businesses that have outgrown a logo made in a hurry.
One builder
You talk to the person writing the code, not an account manager.
No handoffs mid-project.
Scope first
Written scope and price before work starts. Changes are priced before they are built.
No surprise invoices.
Your accounts
Domain, hosting, repositories and model keys stay in your name.
Everything is handed over.
After launch
A fix window is agreed in writing, with a maintenance option if you want one.
I do not disappear at go-live.
Scope
What this covers.
A brand is not a colour palette. It is the set of decisions that keep your site, invoice, deck and shopfront looking like they came from the same company. This work makes those decisions once, and writes them down.
Guidelines
A short, usable document: what to use, what not to do, and the files a printer or developer needs.
- Rules
- Files
- Handover
Interface design
Screens and flows for a site or app, designed against the real content and the real constraints.
- Flows
- Screens
- States
Launch collateral
Decks, one-pagers, packaging and social templates that keep the same voice after launch.
- Decks
- Social
How it runs
Four steps, no mystery.
The same sequence on every project. You always know what is being built, what it costs and what happens next.
01
Brief
Who it is for, what it must signal and where it will be seen. We agree the brief in writing before drawing.
02
Directions
Two distinct directions, each shown in real contexts rather than on a mood board.
03
Refine
One direction taken forward: type, colour, spacing and the rules that hold it together.
04
Handover
Logo files, colour values, type licences and a short guide. Source files included.
Deliverables
What you get, and what I need.
No vague handover. The list on the left is what leaves my hands; the list on the right is what I need from yours to make it happen.
What you get
- Primary logo, wordmark and the variations you need
- A colour and type system with values, not just swatches
- A short brand guide in PDF and editable source
- Files for print, web, social and favicon use
- Interface designs where the brand meets the product
- Source files in a format you can open without me
What I need from you
- An honest description of the audience and the competitors
- Any existing brand material, good or bad
- Examples you like, and why you like them
- One decision-maker for approvals
- A realistic launch date for the material
Straight answers
What I won't promise.
Most studios sell certainty they cannot deliver. These are the claims I will not make, and what I do instead.
If any of these matter to you, say so on the call.
- 01That design alone grows revenue.Identity changes how you are perceived. What you sell and how you follow up still do the heavy lifting.
- 02Trademark clearance.I check that a mark is distinct enough to use. Legal clearance needs an IP lawyer.
- 03Award-winning work.I aim for clear, durable design. I do not enter work for awards or promise them.
- 04Unlimited concepts.You see two directions built on the brief. Extra directions are a new piece of work.
Keep looking
The other four.
Start here
Tell me what you are building.
A short description is enough to start. I will reply within a day with whether I can help, what it would take and a straight answer on budget.